The graphic “Concept” of EMO MILANO 2021
It is a tradition of EMO MILANO to choose a logo and a graphic image (visual) to distinguish each edition. It is a way to mark and remember the event, by giving it a special and unique connotation.
For the logo of EMO MILANO 2021, we maintained the black of EMO and inserted the colour elements that have been accompanying the brand of both the Italian and German exhibitions. The key element is certainly the letter “M”.
“The long “M”, the heart of EMO, is also the “M” of Milan, which underlines the connection between the trade show and the city that has been hosting it for 7 editions.”
The visual of EMO MILANO 2021 is a strong and very distinctive image, which is well “explained” by the slogan accompanying the event: EMO MILANO 2021 / The Magic World of Metalworking.
EMO MILANO 2021 will be exactly this: a real amusement park for the operators of the sector, where visitors will be able to closely look at all the great innovations developed by the major international players.
It is clearly “a different interpretation from the usual one” that, however, we believe, may well express the spirit of the event, capable of presenting, edition after edition, the latest innovations in terms of production technologies and automation systems in a spectacular way.